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publicity power

Magazine and TV coverage give Nebraska's business leaders new respect and visibility. Read, listen and watch.

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Post-Covid Growth Strategies

Word-of-mouth is out.

Referrals are in.

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WOWBIZ Nebraska is the state's only economic development TV show. Hosts Lynn Hinderaker and Bruce Arant analyze business trends, strategies and community development in an upbeat, conversational tone. We're always looking for guests. Call the show's producer with your thoughts. 402-208-5519
 
NEW Momentum is a statewide digital business magazine that blends solid journalism with educational content about members' key issues. Strategy, employee development, supply side, management trends, partnerships, talent attraction and community tie-ins are just the beginning. Contact our editorial team with your ideas and suggestions. 



 
 

NEW Momentum Articles

Helping Nebraska's business leaders attract customers and employees through insight, innovation and inspiration.

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Doing Both: Is it possible to run a company efficiently while trying to reinvent at the same time?

Written by Lynn Hinderaker, of Omaha, a consultant focusing on economic innovation. RE: Innovation in Nebraska’s business sector
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Quotes that make extra sense today

Bursts of insight for Nebraska's business owners
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Midlands Voices: NEWbraska concept will give a jolt of newness to state's economy

Written by Lynn Hinderaker, of Omaha, a consultant focusing on economic innovation.
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We've Been Warned: The strategic and economic risk of settling for "steady as she goes" is too high for complacency. Four solutions:

Focusing on the constant demands of the present moment while planning the future keeps us from fully understanding what we've done in the past and why. An inability to reflect wastes our experience and all the hard work that went into that experience! When we reflect on what has brought us to this point, we ask ourselves four questions:
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Aspire! Moving Beyond Functionality and Performance to Experiences or Dreams

This is not an inspirational time. People feel that the country and the family are falling apart. People are buying assault weapons to protect themselves. We are experiencing psychological siege. America has been split into two different worlds. It’s destroying our hope. But it creates opportunity for businesses who want to bounce-back from Covid. The key is 'emotional branding.'
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Innovation Requires Innovative Compensation Packages

Paradox: The companies most committed to innovating their way to success have compensation systems that reinforce the status quo! There are many ways to compensate those important workers that could take you to the top. Some don't even involve cash, such as stock options.
 
The key is personalization of rewards. Certain innovators want high profile recognition and titles. Other innovators want more family time or exotic getaways for generating big ideas. It's not always about cash, although deferred compensation can be attractive for tax purposes.
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Smile! Dire Circumstances Will Soon Lead to a New Golden Era

Climate crisis. Civil rights crisis. Corona-19 crisis. They're all connected and they're good in a way. Former Vice President Al Gore explains that virus solutions are coming and that citizens are demanding a healthier, more compassionate society that honors Mother Nature. That's not all.
 
Gore explains that we must pay attention to climate scientists and remember that young people...
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In order to transform our state, attract high skilled workers, and eventually, new employers, we have to begin by transforming ourselves. Not part of us, but all of us. Not just outside, but inside. Not just revenue, but culture. Not just value, but values.
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Do you get the publicity
you deserve?
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Are prospects lost in your messaging?
 
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Audio Streams

Listen while you work: audio insights

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What is your strategic plan for 2022? Where should you begin?

 
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Videos

Brand videos generated for the members of the NEWbraska ecosystem, interviews and more.

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