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deliver the wow. we understand how.
Grow your margins
20% to 30%
while energizing
your team with
the Godfather of
Growth, Lynn
Hinderaker, champion
of the first Value
Menu, a billion
dollar thrust.
over 3.5
years.
Begin by asking Lynn to
speak to your group about
surviving a 7.2 earthquake.
(Wow!!) Or enabling UNL to out-
perform Harvard online in only
2 months!
NEWbraska will help you
DELIVER THE WOW. When you
stand out, you'll be able to grow
sales, build prestige and share
NEW POWER.
Cre
Contact NEWbraska today.
402-208-5519
Don't miss the opportunity to
join NEWbraska Now, a high-
level business organization
that you'll never forget.
The Nebraska Chamber of Commerce has itemized 40 barriers to growth in this state. NEWbraska's founder, Lynn Hinderaker, has identified the nine of those issues that his firm can solve based on his transformational background. See if your firm or community is ripe for implementing new ways to grow.
These Are Nebraska's Solvable Problems in Broad Strokes. How Does Your Company or Community Compare?
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Lack of brand marketing and compelling messaging
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Difficulty attracting and retaining new residents
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Entrepreneurial malaise/lack of venture capital
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Reluctance to innovate, thus creating price-wars
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Unable to attract young workers, thus little expansion
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Deteriorating downtown/weak vitality
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Communication gap between Boomers and Gen Z
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Companies struggle to overcome competition
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Intra-community competition instead of collaboration
45,000 businesses have problems (see left) that require new types of support. Join newbraska now to get that support.
Share your 2026 vision with your employees. here's how to outsource this game-changing project.
Business owners and CEOs: Your employees want to know how 2026 is going to be different and better than 2025. They want to hear you commit to progress and improvement for everyone. How to think this through given your busy day and shifting priorities?
Ask Lynn Hinderaker to write a "manifesto" that signals uplift, new vision, momentum, and a commitment to doing things better. He will also coach you to speak about these priorities in a group environment. Hinderaker is a published essayist, TV talk show host and speaker. His insights have been analyzed around the world. Contact him at lynn@newbraska.com or call 402-208-5519.
mojo
“If you want to grow your operation, bring in
NEWbraska’s
founder — he’s
got the...
“NEWbraska blends growth strategy, civic activation, and media‑driven influence to help leaders spark momentum in their organizations and communities. We are your
"force multiplier."
Achievements
Skillset
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Hosted 145 business TV episodes on growth, leadership, and economic development
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Conducted on‑camera interviews for UNL and Creighton
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Created a weekend entertainment show on KFAB AM radio
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Produced 15 podcasts on the intersection of personal growth and business
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Hosted the interactive Success Summit civic event
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Authored an essay that was distributed around the world
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Delivered high‑energy presentations to many industries
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Conducted hands‑on research with focus groups and private interviews
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We help you seven ways:
As a 19-year old, Lynn Hinderaker told Clifford Hardin, Secretary of Agriculture, that black, urban children should be interacting with white, rural children. 40 years later, 38 million inner city kids were members of 4-H, a youth development organization that Lynn had lead.
Do you want an articulate visionary on your team in 2026?
Contact: lynn@newbraska.com
Lynn Hinderaker, coach and Godfather of Growth, can boost productivity and lessen turnover. He can motivate your young workers and their supervisors.
The potentials suggested by the eruption of new knowledge and new capacity are unlimited. We are intrigued and urged from within to sacrifice the old modes of living and being. This new "consciousness" and mindset is how we begin to attract and retain young workers.
Most of these young workers are open to self-inquiry. Some call it "self actualization." They sense that what we wish for ourselves turns out to be exactly what is needed for the whole.
Young workers are awakened to care for the whole, not from a superficial altruism, but rather from a deep sense of unity. When applying for a job, they ask themselves, "Where does this lead me? Is it all really just for myself?"
FutureForce: Reconnecting Young Workers
With the Cultures That Need Them.
Employees today aren’t cynical because they lack work ethic — they’re cynical because they don’t
feel seen, understood, or safe being their full selves inside cultures that prize conformity over authenticity.
When managers misread these anxieties, people retreat, protect themselves, and disconnect from the
very relationships that make work meaningful.
By embracing FLOW as a paradigm — where people move naturally between strengths, roles, and ideas
— and WHOLENESS as a relational ethic, organizations can rebuild trust from the inside out.
NEWbraska’s Future Force division is designed precisely for this moment: it helps teams cultivate unity,
belonging, and a positive self‑concept while elevating performance. The result is a workplace where
productivity aligns with purpose, where people feel valued rather than managed, and where the
organization becomes a community capable of real momentum.
publicity power
Magazine and TV coverage give Nebraska's business leaders new respect and visibility. Read, listen and watch.
NEW Momentum is a statewide digital business magazine that blends solid journalism with educational content about members' key issues. Strategy, employee development, supply side, management trends, partnerships, talent attraction and community tie-ins are just the beginning. Contact our editorial team with your ideas and suggestions.
NEW Momentum Articles
Helping Nebraska's business leaders attract customers and employees through insight, innovation and inspiration.
We've Been Warned: The strategic and economic risk of settling for "steady as she goes" is too high for complacency. Four solutions:
Focusing on the constant demands of the present moment while planning the future keeps us from fully understanding what we've done in the past and why. An inability to reflect wastes our experience and all the hard work that went into that experience! When we reflect on what has brought us to this point, we ask ourselves four questions:
Aspire! Moving Beyond Functionality and Performance to Experiences or Dreams
This is not an inspirational time. People feel that the country and the family are falling apart. People are buying assault weapons to protect themselves. We are experiencing psychological siege. America has been split into two different worlds. It’s destroying our hope. But it creates opportunity for businesses who want to bounce-back from Covid. The key is 'emotional branding.'
Innovation Requires Innovative Compensation Packages
Paradox: The companies most committed to innovating their way to success have compensation systems that reinforce the status quo! There are many ways to compensate those important workers that could take you to the top. Some don't even involve cash, such as stock options.
The key is personalization of rewards. Certain innovators want high profile recognition and titles. Other innovators want more family time or exotic getaways for generating big ideas. It's not always about cash, although deferred compensation can be attractive for tax purposes.
Smile! Dire Circumstances Will Soon Lead to a New Golden Era
Climate crisis. Civil rights crisis. Corona-19 crisis. They're all connected and they're good in a way. Former Vice President Al Gore explains that virus solutions are coming and that citizens are demanding a healthier, more compassionate society that honors Mother Nature. That's not all.
Gore explains that we must pay attention to climate scientists and remember that young people...
In order to transform our state, attract high skilled workers, and eventually, new employers, we have to begin by transforming ourselves. Not part of us, but all of us. Not just outside, but inside. Not just revenue, but culture. Not just value, but values.
Audio Streams
Listen while you work: audio insights
Videos
Brand videos generated for the members of the NEWbraska ecosystem, interviews and more.
