WHY NEWbraska? why now?
Using the E5 Success System, every business in Nebraska can learn to think like a startup: opportunistic, innovative and boundaryless. They will become comfortable playing offense.
As this forward-looking mindset spawns progress, it will be publicized to a well-defined 'target audience' in New Momentum magazine. Over time, your firm will become known as a place that welcomes new ideas, a place that transforms careers.
Recruiting talent and attracting customers will become easier. The press will notice your 'transformation.' NEWNESS will dominate.
1. Create a strategic identity.
2. Design for trust.
4. Emphasize vision and culture over your legacy.
3. Master the pivot from sprint to scale.
HOW the newbraska network CAN help you GROW YOUR OPERATION AND THE ENTIRE STATE AT THE SAME TIME:
Leverage successful experience
Gain fresh insight into problems
Hatch alternative strategies
Launch new products/services
Create a 'new-era' strategic plan
Redesign culture to attract talent
Revitalize sales and marketing
Build a branded mini-community
Design brand 'experiences'
THE E5 SUCCESS SYSTEM
MAKE BETTER STRATEGIC DECISIONS FUELED BY INSIGHT AND ACTIONABLE CREATIVITY
e5 isn't a just a consultation. it's an awakening.
The E5 process is built around these action steps:
1) Evaluate 2) Empathize 3) Envision 4) Ennovate 5) Energize
Evaluate: Understand the goal and the rationale for pursuing that goal. Analyze industry trends and the competition. Appraise the business model and the core customer's primary benefit. Examine people, positioning and process. Do they fit? What is the primary barrier to success?
Empathize: Bring customers into the office for informal feedback. Find out how others feel when working with your organization. How much pain is occurring when your prospect musters the courage to switch vendors? Join peer groups and ecosystems where your customer prospects share their view of the world. What is your 'brand experience?' Do customers feel your vibe? Focus on the experience.
Envision: Visualize how things could be different. Imagine how the competition could destroy your operation. Consider new ways to add value. Scan the horizon for emerging trends that could disrupt. See how other industries are handling tech and talent challenges. Could it work for us? Uncover off-the-map product twists.
Ennovate: Fuse features together to create new versions of your product. What if you could find a market segment that is being ignored? Find new ways to use your core product in a different way. Emphasize user types and the emotions associated with product usage. Uncover market segments that are just waiting to be served. Make everything more convenient.
Energize: Create highly visible project benchmarks and celebrate every small accomplishment. Create task forces and value-creation teams. Identify key skills and the people who have them. Link employees' personal goals to company goals. Treat employees not the way you would want to be treated (the Golden Rule), but the way they would want to be treated (the Platinum Rule).
Help companies in Nebraska become more attractive to both customers and workers. Energize the business sector through innovation and insight. Support economic developers with talent attraction.
Business has gone through a stressful transformation. Nebraska's business owners need a fresh view of the future. The NEWbraska team of 'way-makers' and pathfinders can guide your team leaders toward a new mindset that opens up new doors. Build sales and revitalize your culture with concept leadership and a new view of success.
Customers can drift away during periods of stress. Reward systems and personalization help, but most customers want something new to reward loyal patronage. NEWbraska provides a simple way to build an online community of customers - a very profitable approach to locking in your core cashflow. Ensure a profitable future by escorting your customers onto the NEWbraska community-building platform.
Ideas and experience are the fuel that drive the support system that will identify and solve your biggest problems. But that's just the beginning. Technologies, research, content, media and connections across the state give you leverage you never had before. Bonus: Lower risk by collaborating with visionaries, including one who took a national brand from $1 billion to $2 billion in 3.5 years.
By Lynn Hinderaker
April 4, 2020
In 2019, more than 300 of Nebraska's business and civic leaders worked together to create an ambitious plan for our state's growth and evolution by 2030. Former State Sen. Jim Smith and Nebraska Chamber or Commerce and Industry President Bryan Slone coordinated the effort and received well-deserved applause for the Blueprint Nebraska vision.
Although there are many worthy objectives inside Blueprint, perhaps the most important is talent attraction. Our state is losing about 3,000 knowledge workers per year to urban areas outside Nebraska. Tens of thousands have already left the state and are easing into phase two of their careers, buying homes, etc.
When I interviewed some of these young grads, I asked why they were intent on leaving Nebraska. They eventually confessed that, although Nebraska was a great place to grow up, the business community didn’t seem to be focused on innovating. As a result, the available jobs were not that “interesting.”
In short, these young knowledge workers wanted a career that emphasized “newness.” This consideration seemed to come before wages, cost of living, affordable housing, good schools, low taxes, even arts and a bustling downtown culture (which was also considered important).
To their credit, these young folks were eager to “jump to the front” in their chosen fields; in order to be involved with cutting edge companies and new tech projects, they felt they had to leave our state.As I reflected on this pattern, I also thought about the famous brand showdown that took place between Coca-Cola and Pepsi more than 40 years ago. Coke dominated its industry; Pepsi couldn’t catch up. Eventually, Pepsi “reframed” the situation to emphasize youth and newness.
“Yes, Coca-Cola,” Pepsi said in their ads, “you are the ‘classic’ brand. But we are the ‘young’ brand, the soft drink for people who are ‘now and new.’ ‘Young’ is good — thus, Pepsi is good.”
Pepsi flipped the switch. Instead of talking about the product, they talked about the consumer. The resultant Pepsi Challenge was a hit. The youth movement exploded, triggering a social revolution.
Perhaps Nebraska needs to reframe itself similarly. Our state could add a “W” Midlands Voices: NEWbraska concept will give a jolt of newness to the first syllable of our state’s name to create a promotional keyword (“new”). The resultant word — “NEWbraska™” — would inspire a new mindset; it could open the door to new products, new processes and new business models.
This general idea was explained by 30-something author Eric Ries in his book “The Lean Startup.” His approach has changed the way companies are built and new products are launched. It can make double-digit growth (and related publicity) a reasonable, systematic quest.
How to use this insight to help Blueprint’s leaders put “boots on the ground”?
Regular workshops would help business owners understand the transformational idea.
A new web platform would publicize the progress of the NEWbraska business “trainees.”
The platform would help Nebraska’s companies collaborate. Two inspirational conferences a year would reward newness in business practices.
A plethora of local growth “initiatives” would be integrated and synthesized.
The NEWbraska™ platform would help “emigrants” discover new career opportunities.
As things evolved, brain drain would slow to a trickle.
Nebraska’s new economic development leader, Tony Goins, could cast a new vibe across the state that would, in turn, attract employers that value innovation.
The phrase, “What’s new?” would attract job seekers and careerists. The reframing of Nebraska is like Pepsi’s turnaround. Pepsi’s beverage container symbolizes the economic development challenge in our state.
The bubbly, sweet-tasting fluid inside is NEWbraska.™