402-208-5519
3613 Marcy Street, Omaha, NE 68105
unleashing new energy
for nebraska's businesses, communities and leaders.
We solve these problems for medium sized companies:
Managers lack a vision of the future
No differentiation in product or culture
Lack of resources to innovate
Defending market share against competitors
Attracting and retaining reliable workers
We solve these problems for communities and the businesses that depend upon them:
No clarity about who to attract and how to attract them
Downtown lacks contemporary flair for tenants
Economic stagnation: few jobs or new companies
Inability to capitalize and mentor entrepreneurs
Civic branding is misunderstood and meaningless
WHY YOU NEED BRANDING
Brand 101
Research proves that buyers will spend 19% more with companies that are part of a branded ecosystem. Membership in NEWbraska builds respect and increases revenues!
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According to researcher David Drozd (Center for Public Affairs - UNO), Nebraska has lost millions and even billions of dollars over the last 10-20 years because over 2500 knowledge workers leave the state every year for greener pastures. These talented grads feel Nebraska’s business owners are too conservative and slow to innovate. Bottom line: Young employees want to spearhead new product development and leverage new technologies, but Nebraska’s business owners prefer the status quo.
Further, (according to Harvard Business Review) 81% of managers across the country rate their personal performance as ‘excellent.’ However, only 8% of their employees agree! This startling research may explain why companies are having such difficulty getting employees back into the workplace. These two issues - a lack of innovation and the need for ‘new era’ management (less command and control, more empathy) - suggests there is enormous opportunity for improvement in Nebraska. As a result of this generational research, NEWbraska™ was born.