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WHY YOU NEED BRANDING

Brand 101

Research proves that buyers will spend 19% more with companies that are part of a branded ecosystem. Membership in NEWbraska builds respect and increases revenues!

According to researcher David Drozd (Center for Public Affairs - UNO), Nebraska has lost millions and even billions of dollars over the last 10-20  years because over 2500 knowledge workers leave the state every year for greener pastures. These talented grads feel Nebraska’s business owners are too conservative and slow to innovate. Bottom line: Young employees want to spearhead new product development and leverage new technologies, but Nebraska’s business owners prefer the status quo.


Further, (according to Harvard Business Review) 81% of managers across the country  rate their personal performance as ‘excellent.’ However, only 8% of their employees agree! This startling research may explain why companies are having such difficulty getting employees back into the workplace. These two issues - a lack of innovation and the need for ‘new era’ management (less command and control, more empathy)  - suggests there is enormous opportunity for improvement in Nebraska. As a result of this generational research, NEWbraska™ was born.

UrbaNatural workers can energize your organization. They bring the diversity and educational background that helps organizations "sing." They understand that artificial intelligence can give us more time to understand our potential and actualize our best self. Learn more about UrbaNaturals.

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