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deliver the wow. we understand how.
Grow your margins
20% to 30%
while energizing
your team with
the Godfather of
Growth, Lynn
Hinderaker, champion
of the first Value
Menu, a billion
dollar thrust.
over 3.5
years.
Begin by asking Lynn to
speak to your group about
surviving a 7.2 earthquake.
(Wow!!) Or enabling UNL to out-
perform Harvard online in only
2 months!
NEWbraska will help you
DELIVER THE WOW. When you
stand out, you'll be able to grow
sales, build prestige and share
NEW POWER.
Cre
Contact NEWbraska today.
402-208-5519
Don't miss the opportunity to
join NEWbraska Now, a high-
level business organization
that you'll never forget.
The Nebraska Chamber of Commerce has itemized 40 barriers to growth in this state. NEWbraska's founder, Lynn Hinderaker, has identified the nine of those issues that his firm can solve based on his transformational background. See if your firm or community is ripe for implementing new ways to grow.
These Are Nebraska's Solvable Problems in Broad Strokes. How Does Your Company or Community Compare?
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Lack of brand marketing and compelling messaging
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Difficulty attracting and retaining new residents
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Entrepreneurial malaise/lack of venture capital
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Reluctance to innovate, thus creating price-wars
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Unable to attract young workers, thus little expansion
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Deteriorating downtown/weak vitality
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Communication gap between Boomers and Gen Z
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Companies struggle to overcome competition
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Intra-community competition instead of collaboration
45,000 businesses have problems (see left) that require new types of support. Join newbraska now to get that support.
Share your 2026 vision with your employees. here's how to outsource this game-changing project.
Business owners and CEOs: Your employees want to know how 2026 is going to be different and better than 2025. They want to hear you commit to progress and improvement for everyone. How to think this through given your busy day and shifting priorities?
Ask Lynn Hinderaker to write a "manifesto" that signals uplift, new vision, momentum, and a commitment to doing things better. He will also coach you to speak about these priorities in a group environment. Hinderaker is a published essayist, TV talk show host and speaker. His insights have been analyzed around the world. Contact him at lynn@newbraska.com or call 402-208-5519.
mojo
“If you want to grow your operation, bring in
NEWbraska’s
founder — he’s
got the...
“NEWbraska blends growth strategy, civic activation, and media‑driven influence to help leaders spark momentum in their organizations and communities. We are your
"force multiplier."
Achievements
Skillset
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Hosted 145 business TV episodes on growth, leadership, and economic development
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Conducted on‑camera interviews for UNL and Creighton
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Created a weekend entertainment show on KFAB AM radio
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Produced 15 podcasts on the intersection of personal growth and business
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Hosted the interactive Success Summit civic event
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Authored an essay that was distributed around the world
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Delivered high‑energy presentations to many industries
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Conducted hands‑on research with focus groups and private interviews
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We help you seven ways:
As a 19-year old, Lynn Hinderaker told Clifford Hardin, Secretary of Agriculture, that black, urban children should be interacting with white, rural children. 40 years later, 38 million inner city kids were members of 4-H, a youth development organization that Lynn had lead.
Do you want an articulate visionary on your team in 2026?
Contact: lynn@newbraska.com
Lynn Hinderaker, coach and Godfather of Growth, can boost productivity and lessen turnover. He can motivate your young workers and their supervisors.
The potentials suggested by the eruption of new knowledge and new capacity are unlimited. We are intrigued and urged from within to sacrifice the old modes of living and being. This new "consciousness" and mindset is how we begin to attract and retain young workers.
Most of these young workers are open to self-inquiry. Some call it "self actualization." They sense that what we wish for ourselves turns out to be exactly what is needed for the whole.
Young workers are awakened to care for the whole, not from a superficial altruism, but rather from a deep sense of unity. When applying for a job, they ask themselves, "Where does this lead me? Is it all really just for myself?"
FutureForce: Reconnecting Young Workers
With the Cultures That Need Them.
Employees today aren’t cynical because they lack work ethic — they’re cynical because they don’t
feel seen, understood, or safe being their full selves inside cultures that prize conformity over authenticity.
When managers misread these anxieties, people retreat, protect themselves, and disconnect from the
very relationships that make work meaningful.
By embracing FLOW as a paradigm — where people move naturally between strengths, roles, and ideas
— and WHOLENESS as a relational ethic, organizations can rebuild trust from the inside out.
NEWbraska’s Future Force division is designed precisely for this moment: it helps teams cultivate unity,
belonging, and a positive self‑concept while elevating performance. The result is a workplace where
productivity aligns with purpose, where people feel valued rather than managed, and where the
organization becomes a community capable of real momentum.
Nebraska's Governor Pillen while running for office:
"Leaders need to stop the out-migration of the brain drain."
Many communities across the US have dealt effectively with so-called "brain drain." The way to keep UrbaNatural workers in Nebraska is to:
Become an innovative company;
Lose the "command-and-control" management style;
Make downtown a contemporary lifestyle hub;
Make business succession systematic.
Dublin, Ohio, is home to several large corporations that collectively need to hire more than five thousand workers per year. By the end of the last decade they had learned that the kind of bright young workers they wanted to attract didn't particularly want to live or work in the kind of place they had become.
As a result, Dublin is now in the midst of creating a major walkable, lively, mixed-use district with a terrific master plan and appropriate rezoning that the city is fully behind. As I understand it, significant parts of Phase One are now in development on the gigantic surface parking lots that the corporations had built.
These knowledge workers are also changing housing preferences; real estate analyst Laurie Volk has been presenting data that suggests there is a "great convergence" as the two largest generations in American history – the Millennials and the Baby Boomers – are now playing major roles in the housing market. The Millennials are entering the market with a preference for urban lifestyles at the same time as a significant number of downsizing Boomers no longer want large houses and yards to take care of.
Deeper insight into housing preferences spurred by "UrbaNatural" Millennials:
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31 percent prefer to live in a core city (this number is double that of previous generations).
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Two-thirds seek walkable places and town centers, even if their preference is to live in a suburb.
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One third is willing to pay a premium to be able to walk to shops and amenities.
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Half are willing to give up living space in order to live in a walkable neighborhood.
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Even the shared living concept is gaining popularity as rents soar.