What if I lifted a heavy brick and set it in front of you....then asked, "What is the value of a brick?" By Lynn Hinderaker, Founder,...

Who are the 50 million “UrbaNaturals” and How Can They Spearhead Nebraskans' “Emerging Integral Culture?” This is economic developers'...

When discussing company work settings, experts tell us, “The office is going to change, but it’s not dead. It’s only dead as a cubicle...

Rethink modifications to your operating model and the value it offers to customers. As your company proceeds from the startup stage, the...

It has become undeniably clear that a quantum shift is needed today from our current business and civic life; we need to move from a...

- by Lynn Hinderaker, Partner, NEWbraska Network We know instinctively that the components of the physical world can be put together in...

You’re on a mission. You can be a positive influence to other business owners and civic leaders who need encouragement to do something...

This essay is about actionable vision and liberation from fear. You are not an average businessperson - this I know. You realize that you...

What if an egg's flavor and nutritive value depended on the carton it was sitting inside of? Until the pandemic hit in 2020, most of us...

TURN ON THE JUICE! What does it mean? Companies often hire firms like NEWbraska to create awareness about their goods and services. They...

Fresh ideas for businesspeople in Nebraska who must out-think competitors by Lynn Hinderaker, NEWBRASKA Every child and person can be a...

Facebook does $118 billion in revenue a year. It's owner, Mark Zuckerberg, is worth $71 billion. But he is prepared to bet the farm on a...

Many companies are prone to inertia and mediocrity during periods of economic uncertainty. They often over-rely on the organizational...

Everybody is attracted by the new and the intriguing. But the phrase 'new and intriguing' can backfire on you if you cannot make the...

By Lynn Hinderaker, innovation expert, partner in NEWbraska Ecosystem (newbraska.com) Standing on the playground watching my...

By Misunderstanding the Reasons Behind Brain Drain, Nebraska's 'Limbs' Face 'Amputation' Pretend that the entire state is condensed into...

Paradigm shift: Lynn Hinderaker explains what that really means to businesspeople trying to get on their feet after the pandemic.

by Lynn Hinderaker newbraska.com/credibility Most businesspeople - no matter how linear, logical and materialistic they seem - come to a...

The Great Worker Resignation is not as mysterious as it seems. Today, business owners and their teams are surrounded by confusion, dread,...

Business owners in Nebraska are trying to reproduce the type of success they enjoyed in 2019 and earlier. But many case studies have...