Who are the 50 million “UrbaNaturals” and How Can They Spearhead Nebraskans' “Emerging Integral Culture?” This is economic developers' target audience.
UrbaNaturals' core beliefs: 1. Our present way of life is not sustainable. 2. The ecology of the planet poses strong limits to economic and population growth. 3) The evolution of our culture is like driving too fast down an icy road. We are set for overshoot and collapse.
What UrbaNaturals are like:
They reject materialism and cynicism
They are 60% female
They are social activists and embrace volunteering
They love new and unique experiences
They are capable of synthesizing info for the big picture
They want to rebuild neighborhoods
They are pro-feminine at work
They fear violence and don't believe in guns
They have strong green values
They are leading edge, open to change
Economic developers and mayors: Do you need to attract people to your community? These people - Gen Z and Y - are your TARGET AUDIENCE. They are well educated and open to visiting. But they are largely attracted to companies that are innovative and collaborative.
Create a well designed downtown and embrace sustainability.
Contact NEWbraska for details: 402-208-5519
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