
Note: Each of the topics, above, is available when you scroll to the bottom of each page. Thanks.
deliver the wow. we understand how.
Grow your margins
20% to 30%
while energizing
your team with
the Godfather of
Growth, Lynn
Hinderaker, champion
of the first Value
Menu, a billion
dollar thrust.
over 3.5
years.
Begin by asking Lynn to
speak to your group about
surviving a 7.2 earthquake.
(Wow!!) Or enabling UNL to out-
perform Harvard online in only
2 months!
NEWbraska will help you
DELIVER THE WOW. When you
stand out, you'll be able to grow
sales, build prestige and share
NEW POWER.
Cre
Contact NEWbraska today.
402-208-5519
Don't miss the opportunity to
join NEWbraska Now, a high-
level business organization
that you'll never forget.

The Nebraska Chamber of Commerce has itemized 40 barriers to growth in this state. NEWbraska's founder, Lynn Hinderaker, has identified the nine of those issues that his firm can solve based on his transformational background. See if your firm or community is ripe for implementing new ways to grow.

These Are Nebraska's Solvable Problems in Broad Strokes. How Does Your Company or Community Compare?
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Lack of brand marketing and compelling messaging
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Difficulty attracting and retaining new residents
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Entrepreneurial malaise/lack of venture capital
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Reluctance to innovate, thus creating price-wars
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Unable to attract young workers, thus little expansion
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Deteriorating downtown/weak vitality
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Communication gap between Boomers and Gen Z
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Companies struggle to overcome competition
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Intra-community competition instead of collaboration
45,000 businesses have problems (see left) that require new types of support. Join newbraska now to get that support.


Share your 2026 vision with your employees. here's how to outsource this game-changing project.
Business owners and CEOs: Your employees want to know how 2026 is going to be different and better than 2025. They want to hear you commit to progress and improvement for everyone. How to think this through given your busy day and shifting priorities?
Ask Lynn Hinderaker to write a "manifesto" that signals uplift, new vision, momentum, and a commitment to doing things better. He will also coach you to speak about these priorities in a group environment. Hinderaker is a published essayist, TV talk show host and speaker. His insights have been analyzed around the world. Contact him at lynn@newbraska.com or call 402-208-5519.
mojo
“If you want to grow your operation, bring in
NEWbraska’s
founder — he’s
got the...

“NEWbraska blends growth strategy, civic activation, and media‑driven influence to help leaders spark momentum in their organizations and communities. We are your
"force multiplier."

Achievements
Skillset

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Hosted 145 business TV episodes on growth, leadership, and economic development
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Conducted on‑camera interviews for UNL and Creighton
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Created a weekend entertainment show on KFAB AM radio
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Produced 15 podcasts on the intersection of personal growth and business
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Hosted the interactive Success Summit civic event
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Authored an essay that was distributed around the world
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Delivered high‑energy presentations to many industries
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Conducted hands‑on research with focus groups and private interviews
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We help you seven ways:




As a 19-year old, Lynn Hinderaker told Clifford Hardin, Secretary of Agriculture, that black, urban children should be interacting with white, rural children. 40 years later, 38 million inner city kids were members of 4-H, a youth development organization that Lynn had lead.
Do you want an articulate visionary on your team in 2026?
Contact: lynn@newbraska.com
Lynn Hinderaker, coach and Godfather of Growth, can boost productivity and lessen turnover. He can motivate your young workers and their supervisors.

The potentials suggested by the eruption of new knowledge and new capacity are unlimited. We are intrigued and urged from within to sacrifice the old modes of living and being. This new "consciousness" and mindset is how we begin to attract and retain young workers.
Most of these young workers are open to self-inquiry. Some call it "self actualization." They sense that what we wish for ourselves turns out to be exactly what is needed for the whole.
Young workers are awakened to care for the whole, not from a superficial altruism, but rather from a deep sense of unity. When applying for a job, they ask themselves, "Where does this lead me? Is it all really just for myself?"
FutureForce: Reconnecting Young Workers
With the Cultures That Need Them.

Employees today aren’t cynical because they lack work ethic — they’re cynical because they don’t
feel seen, understood, or safe being their full selves inside cultures that prize conformity over authenticity.
When managers misread these anxieties, people retreat, protect themselves, and disconnect from the
very relationships that make work meaningful.
By embracing FLOW as a paradigm — where people move naturally between strengths, roles, and ideas
— and WHOLENESS as a relational ethic, organizations can rebuild trust from the inside out.
NEWbraska’s Future Force division is designed precisely for this moment: it helps teams cultivate unity,
belonging, and a positive self‑concept while elevating performance. The result is a workplace where
productivity aligns with purpose, where people feel valued rather than managed, and where the
organization becomes a community capable of real momentum.

Going forward by Looking Backward: Four Ways Nebraska's Leaders Can Grow
Focusing on the constant demands of the present moment while planning the future keeps us from fully understanding what we’ve done in the past and why. An inability to reflect wastes our experience and all the hard work that went into that experience!
When we reflect on what has brought us to this point, we ask ourselves four questions:
What did we intend to have happen?
What happened, specifically?
What caused the difference?
What can we learn?
Many business owners will stop with those questions. But in order to turn intention into action, four more questions remain to be asked:
1. Who am I being? Most leaders have a blind spot. It could be their assumptions about the customer. It could be their reaction to stress. Perhaps they don't really 'know themselves' so they lack self-awareness. By ignoring these things, they inadvertently send out mixed messages when managing teams and running meetings. Nobody in the room wants to point this out to them, so the resultant problems continue and drag down morale and productivity.
When leaders can look clearly at who they’re being — or, in the case of a past event, who they were being at the time — something interesting happens: Observation changes outcome. “Asking who you are being changes who you are being,” said an expert in behavioral psychology. “And when you know who you are being, you have the ability to change who you’re being.
If we find it hard to answer this question, ask a simple, related question: "What do I want?"
When this question is answered honestly, we can move to the next big question: "Who were we being?" This is a related question that helps us understand if we are in sync with the mission and vision of the company.
2. “When were we at our best?” This question encourages each participant to articulate what “best” looks like and, implicitly, to consider the less-than-best moments. Teams that reflect on their best state will often realize that it was the attention to fostering relationships and defining situational roles that made it possible for them to function so well together.
3. “What did we anticipate well and what surprised us?” Leading is also about looking to the future. This third question stimulates discussion of how well a team was able to see the horizon out the corporate windshield — and whether anyone was even looking.
In a crisis, it's common for no one to perceive the deeper malady. The answer is to “surround the problem with the right people” — those accountable for each of the component pieces — so they discover interconnections and interdependencies.
4. “What will we do differently going-forward? The final question stimulates action. Neuroscientist Srini Pillay has noted that making a decision and carrying it out engages two different networks in the brain. He advises asking explicit “What will it take to…?” questions to turn intentions into actions.
Business today is so vast and complex that no one has been perfect in their response to Covid-19 or the industry turbulence that comes out of it. Everyone's strategy is different and rightly so. We have a time in history in which teams can adjust behavior, attitudes, and practices. True leaders put aside personal biases and time worn procedures to rapidly evaluate those behaviors, attitudes and practices.
We've been warned: the strategic and economic risk of settling for “steady as she goes” is too high for complacency. These eight questions will help the state of Nebraska anticipate the next crisis and move forward.