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How to Regain Momentum After Covid

Only 21% of all business owners think they have the resources to acquire new customers after the pandemic officially ends around July, 2021.

This situation demands three things: 1) new resources, probably from outside. 2) new insight into the end user's motivations. 3) a new mindset that is opportunistic - less influenced by past budgets and current operating procedures. Author eric Ries called it "start-up thinking."

This short video contains the following:

The most important question you can ask yourself at this point.

  • What does the target audience think and feel about your firm?

  • How to respond?

  • What changes in your business development process should you consider?

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