Only 21% of all business owners think they have the resources to acquire new customers after the pandemic officially ends around July, 2021.
This situation demands three things: 1) new resources, probably from outside. 2) new insight into the end user's motivations. 3) a new mindset that is opportunistic - less influenced by past budgets and current operating procedures. Author eric Ries called it "start-up thinking."
This short video contains the following:
The most important question you can ask yourself at this point.
What does the target audience think and feel about your firm?
How to respond?
What changes in your business development process should you consider?